What is Digital Signage? Digital sign systems & digital media

So, what is Digital Signage?

Example of digital signage

Example of a digital sign

There are many names people use for digital signs:

  • Digital Signage
  • Digital Media Advertising
  • On Screen Signage
  • On Screen Advertising
  • Signs on Screen

What ever you wish to call it is fine by us. To put it simply, it is a way of displaying information on a screen, such as a TV or monitor.

No doubt you have come accross digital signage already. You may have seen them in hospital and doctor surgery waiting areas.

Digital signs are even used in KFC and Burger King to display their menus.

Digital signage is so versatile, you can display lots of different information in no more space than where you might otherwise just have a poster.

Apart from the display obviously being illuminated, you also have the added benefit of showing video, animations or just simply changing the content which can grab someone’s attention much better than pieces of paper stuck on a wall.

Digital signage is becoming increasingly more affordable with the cost of technology becoming less expensive.
You basically need

  1. A computer or digital signage player.
  2. Digital Signage software.
  3. A television or monitor.

What you can display on your digital sign systems is up to you. Digital signage basically do what traditional signage does, only better.

Signs do one of three things, which is:

  1. Inform
  2. Direct
  3. Instruct

What digital signs allow you to throw into the mix is to do those 3 things, but also entertain at the same time.

I would advise a little thought before including sound into any digital signage campaign however. It can get slightly annoying after a while, much like the adverts on the local radio.


Remotely managed digital signage solutions by Envision Digital – based in Dorset

We love digital signs so much we want to see them everywhere.
Our software allows remote management if your system is connected to the internet, so we can manage and update you digital signs remotely.